100% is a song by Sonic Youth from their seventh studio album Dirty (1992). It was released as the lead single from the album in July 1992, by DGC. Written by Sonic Youth, the song discusses the murder of Joe Cole, a friend of the band who was killed in an armed robbery on December 19, 1991.
The song was recorded and produced in early 1992 at Magic Shop in New York City by Butch Vig and Sonic Youth. Vig also engineered the song, with assistance from Edward Douglas.
In the United States, 100% debuted at number 22 on the Alternative Airplay chart for the issue dated July 18, 1992. Within five weeks, the song reached its peak position of number four, becoming Sonic Youth‘s highest charting song on the chart. The song spent a total of 13 weeks on the chart.
Tracklist:
- 100%
- Crème Brûlée Mixed
- Genetic
- Hendrix Necro
The music video for 100% was directed by Tamra Davis and Spike Jonze, and shot in Los Angeles. Much of the video footage was shot by Jonze while riding on a skateboard, following others in the streets (including then-skateboarder, now-actor Jason Lee).
The video also alluded to the shooting death of Cole, but is not specifically about him, and more about friendship between two skateboarders. Sonic Youth is shown playing a house party throughout the film. Kim Gordon plays a yellow Fender bass guitar, which she borrowed from actor Keanu Reeves.
In the music video, Kim Gordon dons a counterfeit The Rolling Stones T-shirt with the phrase “Eat me” written across the front.
This phrase was deemed as too obscene for MTV, resulting in the video being banned from the network. Gordon responded to the banning:
“It’s a bootleg Rolling Stones shirt — the big mouth — and it said ‘Eat me’ on it. At the time, I just took it, like, ‘Well, that’s confusing’, because they’ve obviously got, like, mostly naked women in their videos”.
Sonic Youth
Thurston Moore: vocals, guitar
Kim Gordon: bass, vocals, guitar
Lee Ranaldo: guitar, vocals
Steve Shelley: drums
